And God Said, “Let There Be Brands.”

A Two-Liter Bottle of Coca-ColaThe title of this post comes from my misunderstanding of the concept of branding, mixed with some frustration, anger, fear, and sarcasm. You see, I’m about to lose my job.

On December 31, 2009, the imprint for which I edit books will no longer publish new material. I’m not in full panic mode yet; there are some possibilities for employment that may present themselves before the year-end deadline. However, I watched as coworkers and friends lost their jobs and I imagine we share similar feelings. The loss of a job means more than the loss of financial security, even though that’s a huge concern. Losing a job also brings into question one’s self worth.

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